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Adraba Engages Your AdTech Business with Your Ideal IT Consultants

The Story Executive Team Contact

About Adraba

An investment in human capital is an investment in innovation and success. Adraba helps streamline this investment by bringing your ideas to life.

Adraba is a professional software development powerhouse that provides a new option to traditional outsourcing. From websites and mobile apps, to enterprise systems and software solutions, Adraba provides you with expert consulting, development and infrastructure services no matter where in the world you are located, so you can solve your biggest business challenges.
Throughout our engagement, Adraba offers full transparency. Whether we’re recruiting your team of IT consultants, managing your project to success, or collaborating with you to ensure deliverables are according to your final specifications.

Adraba focuses on providing individual service to each of our clients, working hard to find the best solution to meet your business goals. Contact us today to begin discussing your next project and how we can help your business grow.

Executive Team

Joseph Roash

Founder and CEO

Joseph brings more than 20 years of software development and project management experience.
As a founding CEO, Joseph sets the course for the Adraba strategy, including the performance-driven company’s culture and long-term vision. In his role, he drives the commercial business strategy and personally manages relationships with some of the key clients. Joseph is a serial tech entrepreneur. Prior to his current role, he acted as a founder and CEO of a number of highly successful tech companies. Most recently, he co-founded Leverate - a leading FinTech provider of software and financial solutions that was sold to Saxo Bank - a Danish investment bank. At Leverate, Joseph started as a software engineer and grew the ranks to R&D site manager, leading the way from product ideation to delivery. Joseph is Honor alumni of the Mamram Programming Course at the Center of Computing and Information Systems at the Israel Defense Forces. He had also served in the elite unit of the Israeli Intelligence Services. Originally from Israel, Joseph lives in Kyiv, Ukraine.

Konstantin Besfamylnyi

Chief Operating Officer

Konstantin is responsible for operationalizing strategy and implementing organization-wide goal setting, performance management, and planning.
Konstantin focuses on managing and controlling diverse business operations and functions, including HR, Marketing, PMO, Delivery, and others. Konstantin previously served as COO at a fast-growing FinTech product company as well as a strategy and management consultant at PwC Advisory Services in the US and other countries. Prior to 2014, he worked at Comverse Technology and Huawei Technologies in various client service and product management roles. Konstantin earned a bachelor’s degree in telecom engineering from Odessa National Academy of Telecommunications and a master’s degree in business administration from Carnegie Mellon University.

Olena Fedorchenko

Director of HR

Olena focuses on making Adraba an exceptional place for employees to work and ensures that the company is creating a culture that attracts and inspires the best engineering talent in Ukraine.
Prior to this role, Olena was an HR Director at Platini - product development company specializing in gaming platforms and online services. In Platini, Olena helped establish an HR department and developed key HR capabilities and processes, including automation of key HR tasks. Since 2014, she worked in various HR managerial positions in tech start-ups, mid-market tech companies, and tech-focused recruitment agencies. Olena’s leadership skills and a deep understanding of organizational design helped her achieve strategic goals and implement the changes for her companies. Olena earned a Ph.D. degree from the National University of "Kyiv-Mohyla Academy" and completed the Fulbright Research and Development Program at the University of Wyoming.

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